Wix Website Builder Review: Features, Usability, and Value (2025)
Written and researched by:
Emily C.
Last updated: June 12, 2025
- AI-Powered Analysis
- Expert-Verified
- Data-Driven Insights
Our Expert Verdict on Wix
Wix offers a strong mix of ease of use and creative control. Its drag‑and‑drop editor lets users design pages without coding, while the ADI tool helps beginners build a site quickly by generating layouts based on simple questions.
The platform provides nearly 1,000 templates, a large app market with around 300 add‑ons, and built‑in SEO tools. These features make Wix suitable for individuals, small businesses, and online shops wanting flexibility without managing hosting or security.
Wix’s customer support stands out with 24/7 ticket and callback options. Its help centre and tutorials make troubleshooting straightforward.
However, some users note that mobile responsiveness requires manual adjustments and that page load times can be slower than competitors like Squarespace or WordPress.
Price
From $17
Free Trial
Available
Integrations
300+ apps
Customer Service
24/7 chat & callback support
Setup Time
1 hour for basic website
Wix at a Glance
Overall
Ease
Simple drag-and-drop editor and AI builder. Perfect for beginners, flexible for pros
Features
Over 2,000 templates, AI tools, plus SEO, blogging, and analytics built in
Price
Plans start at $17/month, with full eCommerce from $29. Free plan includes ads. Great value for small businesses
Support
24/7 chat and callback, with tutorials and VIP help on premium plans
In my work as a web consultant, I’ve helped several clients move from complex website platforms to Wix. The difference is always immediate – setup takes less than an hour, the editor is intuitive, and clients love the creative freedom. Wix makes professional site building simple, even for beginners
Reviewed By:
Emily C.
Sometimes you just need to see it in action
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- Pros
- Intuitive drag‑and‑drop editor
- Wide range of templates and apps
- Reliable hosting and security
- Strong support and documentation
- Cons
- Limited advanced SEO tools
- Designs may need mobile tweaks
- Slightly slower load speeds
Key Features & Functionality
Wix provides a complete set of tools for building and managing websites without coding. It includes a large template library, a flexible drag‑and‑drop editor, and a range of options that allow users to control layout, design, and content with precision.
1What Templates and Design Options Does Wix Offer?★ 10/10 • Outstanding
★ 10/10 • Outstanding
Wix offers over 2,000 free templates across a wide range of categories, including business, portfolio, blog, and eCommerce. Each template is fully customisable, giving users a solid starting point that suits their industry or purpose.
Templates are organised by sector, such as restaurants, real estate, and education, making it easy to find a relevant design. Users can also search by keyword or use filters to refine their choices.
While templates are visually appealing and mobile‑friendly, Wix does not currently allow switching to a different template after a site is published. This means users should choose carefully before committing.
The platform also includes AI‑assisted design tools, which can generate a personalised layout based on a few setup questions. This helps beginners create a professional‑looking site quickly while still maintaining creative control.
Performance Score
Outstanding
Compared to industry average:+2.0 points
2How Does the Wix Website Editor Support Customisation?★ 9.9/10 • Outstanding
★ 9.9/10 • Outstanding
The drag‑and‑drop editor is the core of Wix’s building experience. It lets users move, resize, and align elements anywhere on the page without needing technical skills.
Wix’s editor supports layered editing, allowing precise control over spacing and placement. Pre‑designed sections such as “About”, “Services”, and “Contact” can be stacked to build pages efficiently.
Users can also adjust colours, fonts, and backgrounds directly within the editor. The AI theme assistant, introduced in 2024, suggests design improvements in real time, helping users maintain visual consistency.
For more advanced control, Wix provides access to Wix Studio and Velo by Wix, which enable custom code and dynamic content. These tools cater to users who want to extend functionality beyond the standard editor.
Performance Score
Outstanding
Compared to industry average:+2.1 points
3How Flexible and Customizable is Wix?★ 9.9/10 • Outstanding
★ 9.9/10 • Outstanding
Wix balances ease of use with creative flexibility. Users can design unique layouts, integrate apps, and adjust site behaviour through built‑in tools.
The Wix App Market offers hundreds of add‑ons for features like bookings, chat, analytics, and eCommerce. This allows users to expand their site’s capabilities as their needs grow.
Wix also includes AI‑powered features for content generation, SEO support, and automated design suggestions. These tools help users optimise their websites without relying on external plugins.
However, some limitations exist. Storage caps vary by plan, and certain advanced features require higher‑tier subscriptions. Despite this, Wix remains a flexible platform suitable for personal projects, small businesses, and growing online stores.
Performance Score
Outstanding
Compared to industry average:+1.9 points
4Is Wix Easy To Use with a Good User Interface?★ 10/10 • Outstanding
★ 10/10 • Outstanding
Wix’s drag‑and‑drop editor gives users full control over layout and design. They can move elements freely on the page, which allows for creative flexibility but may take time to master.
The AI website builder helps beginners by generating templates and content suggestions based on user input. This reduces setup time and simplifies the design process.
Wix’s dashboard groups tools for design, marketing, and analytics in one place, making navigation straightforward. Built‑in tutorials and tooltips guide users through tasks like editing SEO settings or setting up online stores.
While the interface is intuitive, the large number of features can feel overwhelming for first‑time users. Still, clear menus and consistent layout help maintain usability across both desktop and mobile editing.
Performance Score
Outstanding
Compared to industry average:+2.0 points
5How Well Does Wix Integrate with Other Tools?★ 9.8/10 • Outstanding
★ 9.8/10 • Outstanding
Wix supports over 300 integrations through the Wix App Market, covering marketing, analytics, e‑commerce, and social media. Users can connect apps such as Google Analytics, Mailchimp, Facebook Pixel, and Shopify to extend their site’s functionality.
The platform also links with Alibaba.com to help store owners source products directly from suppliers. This connection benefits small businesses that want to expand their product range without leaving the Wix dashboard.
Wix’s API access and developer tools allow more advanced users to add custom code or connect third‑party systems. However, some complex integrations may require a paid plan or technical setup.
Performance Score
Outstanding
Compared to industry average:+1.7 points
6Is Wix Reliable for Reporting and Analytics?★ 9.8/10 • Outstanding
★ 9.8/10 • Outstanding
Wix offers a range of reporting dashboards that display real-time performance data. Users can view traffic sources, visitor behaviour, and sales trends through Wix Analytics, which is integrated directly into the site editor.
These reports include metrics such as total visits, bounce rates, and conversion data. Site owners can filter reports by date range or traffic source for detailed insights.
For eCommerce sites, Wix provides transaction reports showing revenue, order volume, and customer data. Export options let users download reports in CSV format for external analysis.
Performance Score
Outstanding
Compared to industry average:+1.3 points
7Is Wix Secure and Compliant with Industry Standards?★ 10/10 • Outstanding
★ 10/10 • Outstanding
Wix maintains enterprise-grade security managed by a dedicated 24/7 team. It uses TLS 1.3 encryption for all sites, ensuring HTTPS protection and secure data transmission.
The platform follows a Secure Software Development Lifecycle (SSDLC), which includes code reviews and penetration testing. This process helps identify and prevent vulnerabilities before deployment.
Wix also provides DDoS protection, multi-region backups, and real-time monitoring through its Security Operations Centre. These systems detect anomalies and respond quickly to potential threats.
Compliance is another focus. Wix meets standards such as SOC 2 Type 2, PCI DSS Level 1, ISO 27001, and GDPR. This ensures data privacy for users and their customers.
By hosting on trusted cloud providers like AWS and Google Cloud, Wix maintains consistent uptime and resilience against outages.
Performance Score
Outstanding
Compared to industry average:+2.2 points
8What SEO Tools Does Wix Offer?★ 9.9/10 • Outstanding
★ 9.9/10 • Outstanding
Wix integrates SEO and performance analytics within its dashboard. Users can track keyword rankings, page indexing, and site speed through the built-in SEO Setup Checklist and Wix Analytics tools.
The platform automatically generates sitemaps, applies structured data, and supports 301 redirects to preserve search rankings. It also integrates with Google Search Console and Google Analytics for deeper insights.
Wix’s AI-powered SEO Assistant guides users in improving titles, meta descriptions, and headings. It also suggests keyword placements based on page content.
Performance metrics such as load time and mobile responsiveness appear in clear visual reports, helping users optimise for both search engines and visitors.
Performance Score
Outstanding
Compared to industry average:+2.2 points
9 How Wix Website Builder Compares to Other Tools?★ 9.9/10 • Outstanding
★ 9.9/10 • Outstanding
Compared with Squarespace and Weebly, Wix stands out for its drag‑and‑drop freedom and large app marketplace. Squarespace offers more consistent templates, while Wix gives greater design flexibility.
For e‑commerce, Shopify and BigCommerce provide stronger inventory and sales features, but their plans are generally more expensive. Wix’s Core and Business plans deliver a balanced mix of affordability and functionality for small to medium‑sized shops.
In terms of value, Wix appeals to users who want an all‑in‑one website builder with minimal setup. It’s less suited for developers needing full code control but ideal for individuals and small teams seeking a straightforward, scalable solution.
Performance Score
Outstanding
Compared to industry average:+2.2 points
Overall Feature Score
This score represents the average of all individual feature ratings, providing a balanced measure of the software’s capabilities.
9.9
Final Verdict: Is Wix Worth It?
Wix is one of the most beginner-friendly website builders available today. It combines intuitive design tools with impressive creative freedom, making it ideal for individuals, small businesses, and online stores. While it’s not the fastest platform, its range of templates, built-in SEO, and AI-powered features give users everything they need to create a professional website without technical skills.
If you want a platform that’s flexible, reliable, and enjoyable to use, Wix is absolutely worth it
- Easy Setup & Use
- Free Plsn Available
- Flexible Design Tools
- No Coding Required
Frequently Asked Questions
What are the main advantages of using Wix for creating a website?
Wix includes a drag-and-drop editor that allows users to design pages without coding. It offers over 2,000 templates, built-in SEO tools, and AI features that help generate content and layouts. Users also benefit from integrated tools for blogging, bookings, and social media management.
What are the limitations of Wix's free plan compared to its premium plans?
The free plan includes Wix-branded ads, a Wix domain, and only 500MB of storage. Users must upgrade to remove ads, connect a custom domain, and access features like e-commerce, analytics, and greater storage. Paid plans start at around $17 per month when billed annually.
What level of customer support can users expect when encountering issues with Wix?
Wix provides 24/7 live chat and phone support for all users. Premium customers on higher-tier plans receive priority or VIP support. The platform also offers an extensive help centre, tutorials, and community forums for troubleshooting and learning.
How does Wix compare to other website builders in terms of ease of use?
Wix’s interface is intuitive and visual, making it easier for beginners to build and edit websites. Compared with platforms like Squarespace or Shopify, it gives users more creative control over layout and design. However, the wide range of options can feel overwhelming for first-time users.
Alternatives to Wix
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