HubSpot Website Builder (2025)
HubSpot’s website builder combines drag-and-drop design with CRM and marketing automation.
Written and researched by:
Emily C.
Last updated: June 12, 2025
- AI-Powered Analysis
- Expert-Verified
- Data-Driven Insights
Our Expert Verdict on Hubspot
HubSpot’s website builder provides a solid all-in-one platform for creating and managing business websites. It combines an easy drag‑and‑drop editor with built‑in CRM, marketing, and security tools, making it suitable for small to medium‑sized businesses that want everything in one place.
The builder’s strength lies in integration. Users can connect websites directly with HubSpot’s CRM, email marketing, and automation features. This setup helps teams manage leads, track performance, and improve content without switching between multiple tools.
However, the editor can feel restrictive. While it supports templates and custom themes, fine‑tuning layouts or advanced design elements may require developer help. Those seeking a highly flexible visual editor may prefer alternatives such as Wix or WordPress.
Price
From $19/user/month
Free Trial
Available
Integrations
1500+ apps
Customer Service
24/7 ticket & phone support
Setup Time
2-4 hours
Hubspot at a Glance
Overall
Ease
Clean interface and intuitive drag-and-drop tools make it easy to design pages quickly. Beginners may need a bit of time to explore all features due to the wide toolset.
Features
Powerful all-in-one system combining CRM, SEO, marketing automation, analytics, and security. Over 170 templates, A/B testing, and AI-assisted tools make it a robust business solution.
Price
Free plan offers strong value, while higher-tier plans can become expensive for smaller businesses. Still, the integrated CRM and marketing tools justify the cost for professional use.
Support
Responsive support via chat, email, and phone. Extensive resources through HubSpot Academy, tutorials, and community forums for learning and troubleshooting.
I helped a client switch to HubSpot Website Builder, and the results were instant. Setup was quick, the editor intuitive, and having CRM and marketing tools in one place made everything easier
Reviewed By:
Emily C.
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- Pros
- Seamless CRM and marketing integration
- Strong SEO and security tools
- Free plan with custom domain support
- Reliable hosting and 24/7 support
- Cons
- Limited design flexibility
- No built‑in ecommerce store
- Costs rise on higher‑tier plans
Key Features & Functionality
HubSpot’s website builder combines design tools, marketing integrations, and analytics within a single platform. It helps users create, customise, and manage websites while connecting with HubSpot’s CRM and marketing systems for better performance tracking and customer engagement.
1What Templates And Design Options Does HubSpot Offer?★ 8.8/10 • Very Good
★ 8.8/10 • Very Good
HubSpot provides over 170 pre-designed themes that cover a wide range of industries and styles. Each theme supports responsive design, ensuring websites display correctly on desktop and mobile devices.
Users can preview themes before applying them and adjust colours, fonts, and spacing to match their brand. The theme editor applies global design changes across all pages, saving time and maintaining consistency.
HubSpot also allows users to import or purchase additional templates from external sources such as ThemeForest. A notable feature is that content remains intact when switching themes, which is uncommon among website builders. This flexibility helps businesses update their site’s appearance without losing existing content or structure.
Performance Score
Outstanding
Compared to industry average:+2.0 points
2 How Does The HubSpot Website Editor Support Customisation? ★ 8.7/10 • Good
★ 8.7/10 • Good
The drag-and-drop editor in HubSpot enables users to build pages by placing modules such as images, forms, and text blocks directly onto the layout. It requires no coding knowledge, making it suitable for beginners.
Users can fine-tune design elements through settings for typography, spacing, and alignment. The editor supports reusable modules, allowing teams to maintain consistent layouts across multiple pages.
However, some users may find the editor less flexible than competitors like Wix or Squarespace, particularly when attempting pixel-perfect placement. Despite this, the editor’s structured approach helps maintain professional layouts and ensures compatibility with HubSpot’s CRM and marketing tools.
Performance Score
Outstanding
Compared to industry average:+2.1 points
3 How Flexible And Customisable Is HubSpot? ★ 8.9/10 • Very Good
★ 8.9/10 • Very Good
HubSpot’s builder offers a balance between ease of use and advanced control. While users can customise most visual elements, deep customisation—such as editing code or creating dynamic elements—requires knowledge of HubL (HubSpot’s markup language).
Developers can create custom modules and templates, allowing for tailored functionality beyond what the default editor provides. This makes HubSpot suitable for both marketers and technical teams.
Although the builder isn’t as open-ended as WordPress, its flexibility within the HubSpot ecosystem ensures seamless integration across marketing, sales, and service tools. Businesses can scale their websites as their needs grow, from simple landing pages to multi-language corporate sites.
Performance Score
Outstanding
Compared to industry average:+1.9 points
4 Is HubSpot Easy To Use With A Good User Interface? ★ 9.5/10 • Excellent
★ 9.5/10 • Excellent
HubSpot’s interface is clean and structured, with clear menus and drag-and-drop functionality. Beginners can quickly learn the basics, while advanced users benefit from deeper settings for design and performance.
The dashboard groups tools logically, making navigation straightforward. Users can access content, design, and analytics from one control panel.
Some users report a slight learning curve due to the number of available tools and settings. However, once familiar with the layout, managing content and marketing features becomes efficient. The system’s integration with HubSpot CRM further simplifies workflow management.
Performance Score
Outstanding
Compared to industry average:+2.0 points
5 How Well Does HubSpot Integrate With Other Tools? ★ 8.8/10 • Very Good
★ 8.8/10 • Very Good
Integration is one of HubSpot’s strongest features. The website builder connects directly with HubSpot CRM, Marketing Hub, and Sales Hub, allowing data to flow between marketing campaigns, contact records, and website activity.
It also supports over 1,500 third-party apps through its marketplace. Popular integrations include Google Analytics, Mailchimp, Shopify, and social media platforms such as Facebook and X (Twitter).
These integrations make it easy to automate tasks like lead capture, email follow-ups, and ad tracking. Businesses using multiple tools can manage them from a single dashboard, improving efficiency and reducing manual data entry.
Performance Score
Outstanding
Compared to industry average:+1.7 points
6Is HubSpot Reliable for Reporting and Analytics?★ 8.6/10 • Good
★ 8.6/10 • Good
HubSpot includes built-in reporting dashboards that track website performance, visitor behaviour, and conversion rates. Users can view traffic sources, page views, and engagement metrics in real time.
Reports can be customised to focus on specific goals, such as lead generation or content performance. The system also links web activity with CRM data, providing insight into how visitors move from awareness to conversion.
Advanced plans add A/B testing and custom reporting options for deeper analysis. These features help businesses evaluate which content or design changes produce the best results. Data is presented in clear, visual formats for easy interpretation.
Performance Score
Outstanding
Compared to industry average:+1.3 points
7Is HubSpot Secure and Compliant with Industry Standards?★ 9.3/10 • Excellent
★ 9.3/10 • Excellent
Security is a key part of HubSpot’s infrastructure. Every site hosted on HubSpot includes a free SSL certificate issued by Google Trust Services, ensuring encrypted communication between the website and its visitors.
HubSpot hosts its data on Google Cloud Platform and Amazon Web Services, both of which meet ISO 27001 and SOC 2 compliance standards. It also uses a web application firewall (WAF) and real-time monitoring to detect and block threats such as DDoS attacks.
Backups are stored across multiple locations, and users can check their website’s security status through the Security Health dashboard. These measures ensure strong protection and compliance with major data privacy regulations.
Performance Score
Outstanding
Compared to industry average:+2.2 points
8What SEO Tools Does HubSpot Offer?★ 9.3/10 • Excellent
★ 9.3/10 • Excellent
HubSpot provides a range of SEO features designed to help websites rank higher on search engines. Built-in tools guide users through optimising titles, meta descriptions, and headings.
The platform includes an SEO recommendations dashboard that highlights issues and suggests improvements. It also supports structured data, canonical URLs, and automatic sitemap generation.
Users can track keyword performance and link SEO efforts directly to marketing campaigns. For those on paid plans, HubSpot adds advanced features like topic clusters and content strategy tools, helping users organise and optimise content around key search topics.
Performance Score
Outstanding
Compared to industry average:+2.2 points
9How HubSpot Website Builder Compares To Other Tools★ 9.3/10 • Excellent
★ 9.3/10 • Excellent
HubSpot differs from other builders like Wix, Squarespace, and WordPress.com by combining website creation with built‑in CRM and marketing automation. This integration helps users manage leads and campaigns without extra plugins or third‑party apps.
While Wix and Squarespace cost less upfront, they lack HubSpot’s unified data and analytics tools. WordPress offers more design freedom but requires plugins and maintenance.
HubSpot’s pricing sits in the mid‑to‑high range, but its value increases for teams already using HubSpot’s marketing or sales hubs. For users wanting a single platform for content, marketing, and analytics, it can reduce the need for multiple subscriptions and separate integrations.
Performance Score
Outstanding
Compared to industry average:+2.2 points
Overall Feature Score
This score represents the average of all individual feature ratings, providing a balanced measure of the software’s capabilities.
8.9
Final Verdict: Is Hubspot Website Builder Worth It?
HubSpot Website Builder is an excellent choice for businesses that want a professional, all-in-one platform for building and managing their website.
Its biggest strength lies in its seamless integration with HubSpot’s CRM, marketing, and analytics tools, making it perfect for teams that want everything connected in one place.
While it’s not the most flexible editor for pixel-perfect designs, HubSpot shines in usability, reliability, and data-driven performance. For small to medium-sized businesses already using HubSpot or those planning to scale, this builder offers strong value and convenience.
- Built-in CRM & Marketing Tools
- Free Plan Available
- Secure Hosting & 24/7 Support
- 170+ Templates & AI Tools
Frequently Asked Questions
How can I customise templates on the HubSpot Website Builder?
Users can choose from more than a hundred pre‑built themes and modify colours, fonts, and layouts through the drag‑and‑drop editor. The theme editor applies global changes across all pages, saving time. They can also upload or purchase additional templates from the HubSpot marketplace to expand design options.
What integration options are available with the HubSpot Website Builder?
The builder connects directly with HubSpot CRM, Marketing Hub, and Service Hub. It also integrates with third‑party tools such as Google Analytics, social media platforms, and ecommerce systems like WooCommerce or Shopify. This connectivity helps centralise data and automate marketing and sales tasks.
Is there a way to conduct A/B testing for different site designs within the platform?
A/B testing is available on the Professional and Enterprise plans. Users can create multiple versions of a page and compare performance metrics such as conversions or click‑through rates. The results help identify which design or content layout performs best.
Can I create and manage a blog using the HubSpot Website Builder?
Yes. The platform includes a full blogging tool that supports post scheduling, tagging, and categorisation. It also connects with HubSpot’s SEO and analytics features, allowing users to track engagement and optimise content performance over time.
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